Marketing Compliance in 2022: What You Need to Know

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Finding the correct balance between providing your customers with SEO-friendly content and adhering to industry regulations is difficult. Marketing compliance can often fall by the wayside for marketers who are more concerned with the copy

Digital marketing during the pandemic

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A lot of industries struggled with business during the pandemic due to them not having an online presence and having to close the doors to customers due to lockdowns and government policies. One industry that

How to take your marketing materials global

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In this article, I will discuss how to make your company’s marketing materials stand out globally.  A global marketing strategy, as defined by Johny K. Johansson in its corresponding entry in the Wiley International Encyclopedia